Market
Intelligence
Defining
Your
Space
THE
QUEST
BUSINESS AGENCY
Start At The Bottom and Build Up
Market research helps maintain an objective perspective during the creation of marketing communications programs.
Our research department can be a potent intelligence-gathering resource for you, helping you identify and quantify:
- The market's awareness of your company, your brand and your advertising
- The impact of your current marketing programs
- Your competition's hidden strengths and weaknesses
- The real factors influencing your prospects' purchase decisions
- Your prospects' preferences for specific product attributes or benefits
- Customer satisfaction issues and their impact on market share
- Cost-saving opportunities
- Pre-marketing acceptance of a new product or service concept
- Situation-specific data that can give you a competitive edge.
Quest designs and executes customized, cost effective, intelligence-gathering programs that close the loop between you and your target market.
Quest's Research Capabilities
· Strategic research
· Purchase projection
· Customer satisfaction
· Concept testing
· Benchmarking
· Focus groups
· Geomapping
· Statistical analysis/modeling
· Project management/reporting
· Actions translation
· Brand awareness
· Database development/management
· Customized studies
· Telephone research
· Mail or Web surveys
· Neural net modeling
· Coding
· Executive Analysis