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Innovation
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THE QUEST
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Quest has successfully developed and proven marketing innovations that have made us a value-added partner to our clients worldwide. 1. DCF/Market Share Linkage – Gathered from market research, this breakthrough allows us to prove a direct link between communications factors and market share. 2. Platform Plank Communications Model – The systematic presentation of one DCF or benefit per communication execution is far more effective than attempting to tell the whole story in every communications element. 3. Packpoint® Sales Support – A high-impact, highly-targeted, dimensional direct mail program, showcasing a dramatic difference, improvement, or advantage of a specific product or service, is designed to initiate an immediate, door-busting, sales contact. 4. Greenhouse® Prospect Development Program – A powerful, database-driven, direct marketing program offering a simple, step-by-step process for identifying your most promising sales prospects, communicating with them, nurturing them, and ultimately moving them to productive sales contact. 5. Brandingcraft® Brand Name Development System – A disciplined methodology for creating new brand names. 6. ATOM* Brand Development – ATOM, an acronym for Analysis, Translation, Outcome and Measurement, is a process to develop, field and measure a new or reconstructed brand. 7. Geo-Mapping/Database Linkage – Get more effective, targeted, personalized communications by attaching location data to a database. 8. Neural-Net Predictive Modeling – Allows us to predict how a particular account or group of potential customers will respond to a specific marketing stimulus. For more than 25 years, our sophisticated marketing tools speed the quest for more market share. Quest’s fully integrated marketing approach delivers measurable results for your brand in today's fragmented markets. Everything we do is designed to help marketers leverage their resources, and compete more effectively.
For additional details on any of the innovations
above
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